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A basic heuristic original developed by Dave Snowden in conjunction with Gary Klein] to challenge the traditional idea that if you put the right information in front of the right people at the right time they will make the right decision. In counter to that the argument is that we may not see what is in plain sight. That even if we do see it we may not pay attention to it and even if we pay attention we may not be motivated or prepared to act, even if the ideal action is fully rational.

The implications are that each element (SEE-ATTEND-ACT)) are separate processes

Using SenseMaker® in this context

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